Course Builder’s Laboratory Review – How Course Creators Can Go from “Good” to “World Class”

Welcome to my Course Builder’s Laboratory review & course tutorial.

Course Builder’s Laboratory Review – Launch Overview

• Vendor: Danny Iny
• Product Name: The Course Builder’s Laboratory
• Release Date: Thursday, September 13th, 2018 (EST)
• Offer Close Date: Sunday, September 30th, 2018 (EST)
• Price Point: $2,995 or 12 Payments of $297 (Notes: This includes the Course Builder’s Mastermind and all related services)
• Niche: Building Wildly Profitable Courses, Training and Coaching
• Launch Network: Mirasee
• Official Site: Click Here

What is Course Builder’s Laboratory?

Course Builder’s Laboratory is a training and coaching program on building courses that helps service providers who want to build a course by:

1. Showing them a rigorous, thorough, and proven methodology for building courses

2. Providing the best coaching support available in the industry to assist through its implementation

It is the answer to the problem:

I want someone to show me how to take what I know and put it online to reach more people and make more money”.

The program consists of 8 modules where the student focuses on completing one specific task, or milestone at a time. The idea is to pilot quickly and test your idea, to avoid wasting effort and expense.

One of the key advantages with this program is the level of support students receive. Students receive more coaching support than any other program in the industry, including both 1-on-1 personal coaching and group coaching.

Mirasee’s Course Builder’s Laboratory is the only course provided by an educational organization that has a team of dedicated and certified course building experts that partner with students and provide them with the most comprehensive implementation coaching & support.

Mirasee employs a full team of over 30 people, including an Education team and a Courses team, with their own dedicated Director of Education and Director of Courses to ensure the best possible student experience.

The course has been built using instructional design methods, with input into the curriculum from Ivy League graduates from Harvard, Yale, and Stanford.

Mirasee’s Core Value of Partnership means we, as an organization, are partnered with you as our student for your success. The more effort you put in, the more you get in return (you’re not on your own as you go through this)

CBL has more types of student support than any other program out there (1-on-1, study halls, office hours, breakthrough hours, tailored coaching, email support, coaches’ phone numbers)

Who is Behind The Course Builder’s Laboratory?

Danny Iny is a lifelong entrepreneur, best-selling author, and CEO of the online business education company Mirasee.

Best known for his value-driven approach to business, he has written nine published books and created multiple online courses, including the acclaimed Course Builder’s Laboratory.

His nine published books include Leveraged Learning, Engagement from Scratch!, The Audience Revolution, and two editions of Teach and Grow Rich.

Danny’s lifelong love-hate relationship with education began with dropping out of high school at age 15, and eventually led to earning an MBA from Canada’s elite Queen’s School of Business.

He has guest lectured at institutions including McGill and Yale universities, and is sought after by many authorities in the world of online business education, who are his private clients.

Danny’s work is followed by over 100,000 experts and professionals across various outreach channels (email, social media, blog, column on Inc.com, etc.), and over the course of 2015, 2016, and 2017 they’ve invested over $10 million towards training on the Leveraged Learning opportunity through his books and acclaimed courses, such as the Course Builder’s Laboratory.

What You Get Inside CBL

Here’s what’s inside the Course Builder’s Laboratory program:

1. Pre-enrollment call with a program specialist, to ensure you only join this program if it’s a good fit for your goals and needs

2. The entire Course Builder’s Laboratory Program – 8 training modules, with more than 60+ video lessons that teach you how to create an online course that students want to buy

3. Downloadable PDF transcripts, MP3 recordings, and HD recordings of the video lessons

4. Worksheets and bonus resources to take you deeper into each lesson, and trigger you to take action on the content

5. World-class levels of support with no expiry date – they’ll support you for as long as you’re building and selling your online courses

6. One-to-one and group coaching from an experienced team of course building experts who have helped thousands of students launch successful online courses

7. Your own dedicated Certified Course Building Coach, who will respond to your questions via email within 24 hours on weekdays, and will provide their phone number for direct contact

8. Lifetime access to the Course Builder’s Laboratory Mastermind community where you can share and discuss ideas with smart and committed course builders just like you

9. A 12-month “Success Partnership Guarantee” – launch your pilot course or get double your money back

Course Curriculum

Course Details for the Course Builder’s Laboratory:

FOUNDATIONS

In this Foundations Module, you’ll get familiar with the course structure, the support you’ll receive, our piloting process, and the importance of entrepreneurial resilience.

MODULE 1 – DETERMINING YOUR PILOT

In this module, you will determine the general direction of your pilot, defining the who, what and why of your idea and doing a gut check validation, before moving on to the research and planning stages.

MODULE 2 – RESEARCHING YOUR PILOT

In this Module, we’ll discuss the research — further validating and refining your pilot idea. By the end of this module, you’ll want to have identified a clear and specific transformation that you will help people achieve through your pilot.

MODULE 3 – PLANNING YOUR PILOT

In this module we’re going to focus on planning the components of your pilot that you need to have ready when you make your first sale. The idea here is to get you making your offer and filling your pilot as quickly as possible, and the reality is that most elements of your pilot can be created after you’ve filled it.

MODULE 4 – SELLING YOUR PILOT

In this Module, we’ll walk through a few different strategies for selling your pilot, and help you determine which one is right for your situation. This is an exciting stage to be at, because it’s where you really find out if the idea you’ve developed has legs.

MODULE 5 – DELIVERING YOUR PILOT

This module is all about preparing you to provide a great pilot experience for your students. Now that you’ve sold your pilot, you’ve validated that people want to pay for your offer. Your next step is to deliver a great student experience, so that they’ll be happy about their investment, and in the process, get as much feedback and clarity as you can for yourself.

PILOT CHECKPOINT (MINI-MODULE)

At the beginning of this program, we said that the only real failure was not launching your pilot, and if you’ve made it to this lesson, then you did launch, which is a huge success, and I couldn’t be prouder or more pleased, because your success truly is our success.

This mini-module is all about evaluating your pilot results and deciding whether to iterate, pivot or scale, and that’s exactly what you’ll do in this lesson: make the decision.

MODULE 6 – OUTLINING YOUR COURSE

This is where you begin the process of building your full course. At this point, you should have run at least one successful pilot, and hopefully two or three, so that you know you have something people want and that you can sell, and you also know how to make it the best it can be. Now comes the task of planning your full course.

MODULE 7 – CREATING YOUR COURSE

This module is all about the nuts and bolts of creating your first full course. We’ll focus on creating an online course with pre-recorded videos, but if you want your full course to be delivered live, some of the same principles will still apply, to give it a more polished feel than a pilot.

MODULE 8 – MARKETING YOUR COURSE

Welcome to Module 8, where we’ll introduce some of the most common and effective strategies for marketing your course and growing your business. We’ll outline each of the strategies in order to give you a basic understanding, then point you to resources for advanced, in-depth training.

CONCLUSION

In which Danny wrap everything up, highlighting the ongoing nature of piloting and validating ideas, both in terms of product and course creation, and marketing.

Offer RECAP (Updated on Sep. 19th)

In case you missed it, here’s what’s happening:

My friend Danny Iny is opening enrollment for his coaching and training program, the Course Builder’s Laboratory.

The program teaches you how to launch and scale your online course following Danny’s proven strategy, which works even if you’re not clear on your course idea or you don’t have an audience.

Thousands of students have followed this program to build and launch a successful course, and it’s responsible for more people succeeding with online courses than any other training program in the industry.

A key component of the program (which leads to Danny’s industry leading rate of student success) is the lifetime unlimited coaching and support that’s included.

Each student is assigned a personal Certified Course Building Coach, and given access to their coach via email (with 24 hour response on weekdays), 1-on-1 milestone calls, and students even receive their coach’s personal phone number.

There’s also group coaching via office hours and breakthrough hours.

The program includes a 12-month “Success Partnership Guarantee” – if you do the work and reach out to your coach for support, they’ll do everything it takes to ensure you launch a successful course, or you’ll get double your money back.

It’s a cohort based program, which means there are limited seats available, and specific start dates (though it’s self-paced once you begin).

Being cohort based allows for a level of coaching and support that ensures all students get the care and attention they need to be successful in the program.

Spots are available now to enroll in the October 1, November 15, and January 1 cohorts.

You can’t just buy the course. You must do a pre-enrollment call first, which serves as both an enrollment call if you’re ready to join, as well as a Q&A call if you have questions.

You must book a pre-enrollment call by September 30 at 11:59 pm Pacific time in order to enroll and reserve your seat in one of the upcoming cohorts (although the call can take place after September 30).

The Only Way to Build Successful Courses

Would you like to leverage your expertise into a profitable online course?

Courses are great for new entrepreneurs who have something to teach and are looking for their very first product.

They’re also perfect for experts with an established service or one-to-one type of business, and, want to scale it up without working more hours.

If either of these sound like you, then check out my friend Danny Iny’s Course Builder’s Laboratory.

It’s a training and coaching program that teaches you how to create profitable courses that people love.

It’s a cohort based course, which means spots are limited and start dates are only every couple of months (but don’t worry, it’s self-paced once you start). This is done to ensure every student gets the full attention and support they need to create and sell their courses.

And enrollment is opening for a few upcoming dates!

There are currently spots available for Oct. 1, Nov. 15, and Jan. 1.

Danny knows that building a course can be extremely challenging, and that coaching and support are vital components that enable Course Builder’s Laboratory students to be successful.

That’s why every student in the Course Builder’s Laboratory has a personal certified coach to help them understand the content and take action.

So if you want to learn and implement the entire process to create your own wildly successful course…

…empower students with your knowledge and skills…

…and create a meaningful income for your life and business…

…then go check out the Course Builder’s Laboratory before the next cohort fills up.

You’ll be amazed at how well Danny’s course building methods work!

Course Builder’s Laboratory Explainer Videos:

The CBL Coaching Program Explained

Course Builder’s Laboratory Testimonial

Is College a $1.4 Trillion Scam? (Summary Video)

Your Questions Answered by Course Builder’s Laboratory Creator

I asked Danny – Q&A from the horse’s mouth…

A lot of people have sent me questions about Danny Iny’s course creation training and coaching program, the Course Builder’s Laboratory.

Many of them were similar, and instead of trying to answer them all on my own, I decided to relay the questions right to the source and get Danny’s input.

Even if you don’t have questions, you should still consider these before enrolling.

Here they are along with Danny’s answers:

Q: How is the Course Builder’s Laboratory different from other courses about course building?

Danny: “The Course Builder’s Laboratory is different from other course-building programs in at least three ways. First, when you join the Course Builder’s Laboratory, you’ll have your own Certified Course Building Coach – someone I’ve personally hired and trained – who’ll answer any questions you have by email within 24 hours on weekdays. You’ll even get your coach’s phone number in case you need to give them a call! Second, we offer more types of support than any other program out there, from 1-on-1 support, to group coaching, to accountability sessions. And lastly, the Course Builder’s Laboratory is different because we guarantee your results.”

Q: How much time do I need to invest in Course Builder’s Laboratory to see a result?

Danny: “The amount of time you invest isn’t as important as your commitment to consistency. The most successful students we have are those that consistently commit a set amount of time each week to their course building efforts. Obviously, the more time you put in, the faster you’ll see results.

Many of our students aim to launch their pilot course in 60-90 days, which is doable if you can commit a couple of hours per day. Of course, if you have less time available, that’s fine, too – it just means that it will take a bit longer to get to the finish line.”

Q: What if I fall behind?

Danny: “Life happens, and the program is designed to accommodate that. So if you’re not as far along as you wanted to be, just pick up where you left off and keep going! There is no such thing as falling behind, because the Course Builder’s Laboratory isn’t a race. You set your own pace and work around your schedule. Once you’ve paid for the program, you have lifetime access to it. But remember, to get results, you must take consistent action.”

Q: What if I don’t have an idea or I have TOO MANY ideas for my course?

Danny: “That’s perfectly fine, you don’t need to have finalized an idea for your course yet. The Course Builder’s Laboratory has an entire module dedicated to helping you identify a strong (or the strongest) idea for your online course. You’ll learn how to research an industry, really listen to what your market wants, and even snoop on your competitors. You’ll also learn how to validate your course idea before creating your first lesson.”

Q: I’m in a unique niche – will this work for me?

Danny: “Lots of our students have this concern, and what I tell them (right before they build their successful online course) is that it’s OK if your niche is unique. What really matters is that your niche is viable – that it has enough hungry buyers to build a sustainable business around, and that there’s room for you in that market. In the Course Builder’s Laboratory, you’ll learn how to choose a viable niche, whether you’re just starting out or already have a track record in your industry.

We teach universal principles of course creation, education, and business growth that apply in any niche or market. Our past students are already implementing these principles and strategies, and they’re doing amazing work.”

Q: Will you show me where to find students, and how to get them in my course?

Danny: “Yes! You’ll learn about the Warm Traffic Pyramid and the Cold Traffic Flywheels… two effective methods to help you build a large audience of people who are interested in your course. (The nice part about this approach is there’s little-to-no financial outlay to begin with!)

And we’ll also show you our proven sales strategies to help you enroll paying students into your program, by making it so valuable that they’re eager to purchase.”

Q: What if I’m not good with technology?

Danny: “Creating a profitable online course does require technology. However, you don’t need to know how to program or understand code. In Course Builder’s Laboratory we do two things to help people overcome their problems with technology. The first is to limit the amount of technology that you need to succeed. And the second is to recommend specific solutions for each of the essential pieces of technology. We understand that MANY of our students have concerns over the use of technology and we’ve designed the curriculum to succeed without the need for lots of tech smarts.”

Q: How do I know if I’m ready for a program like this?

Danny: “Are you ready to partner with us and commit 100% to your success? Only you can answer that. If you read the program information page, watch the testimonial videos, and go over the other materials I’ve shared, you have more than enough information about me and Course Builder’s Laboratory. The only thing left is for you to decide if you’re going to commit to building an online course or not. If you’re willing and able to put in the time and do the work, then you’re ready – and we’re here to support you and walk with you, every step of the way.”

Q: I’ve tried to build a course before and it didn’t work out. How do I know things will be different this time around?

Danny: “There are many reasons why a course building project doesn’t succeed. Building a course is largely a simple and straightforward process that anyone can do, but there *are* also a lot of subtleties to reaching a successful outcome, and if you miss any one of them, it can derail the project. That’s why, when you join the Course Builder’s Laboratory, you get assigned a dedicated Course Building Coach, who works with you to tailor the material to your specific situation – so you can stay on track to success, while avoiding the common pitfalls.”

Learn more about our Course Building Coaches here

Q: What kind of coaching will I get?

Danny: “You’ll get personalized, one-on-one coaching from your Course Building Coach for a full year. You can reach out to your Coach by email as often as you want, about anything related to the program, and get a reply within 24 hours on weekdays. And since you’ll have their phone number, you can call them up anytime during working hours.

You’ll also have access to online Office Hours (where you can work with any of the coaches), Breakthrough Hours (where you’ll tackle specific problems you’re facing), Study Halls (where you’ll show and get to work with your fellow students), and lifetime access to our exclusive Course Builder’s Laboratory Mastermind community.”

Q: I don’t feel comfortable or good enough at sales and marketing to sell a product of my own. Can I still succeed?

Danny: “Sales and marketing are very loaded topics, and they’re two areas that a lot of people struggle with when it comes to successfully creating a course. In the program, we cover both. The first step is to make sure you have absolute clarity into what course people want you to create. A course that’s based on actual demand from the market is half the battle!

Once you have that, we’ll show you some simple and straightforward sales techniques that will allow you to sell ethically, authentically and effortlessly, in a way that’s completely in line with your values. We’ll even give you templates and formulas for emails, sales pages, and any other sales materials that you’ll need to effectively sell your program. We’ll also show you how to attract students to your course once it’s complete.”

Q: When can I expect to start making money?

Danny: “The Course Builder’s Laboratory is designed to have you launch your pilot course and make money in as little as 60 days, assuming you devote 10-15 hours a week to actually doing the work. That said, we’ve had a few over-achievers launch even faster, while other students prefer to take a slow and steady approach.

But this is NOT a get quick rich scheme. If you need money right now, if your children are starving, or you’re about to lose your house, please don’t enroll. Check out the multitude of free resources on the Mirasee website instead.”

Q: What if I sign up, and then decide that the program isn’t right for me?

Danny: “You’re covered by our 12-month Success Partnership Guarantee, which means that if you follow the steps in Course Builder’s Laboratory and implement the advice of your coach, then you will successfully launch and sell your first online course. If after following the steps in the course and advice from your coach, you don’t launch and sell your first online course, we’ll work with you to create a personalized Course Correction Plan that lays out the exact steps you need to follow to achieve a successful pilot launch for your specific situation.

After implementing your Course Correction Plan you will successfully launch your pilot, OR you will get DOUBLE Your Money Back.”

I hope these answer any questions you may have.

One really cool thing about enrolling in the program is that you get to talk to one of Danny’s program specialists first to make sure it’s a good fit. That allows you to ask all your questions before investing your time and money.

So if you do have more questions, go to the Course Builder’s Laboratory program information page and book your free call right away!

My Thoughts

So what’s the difference between a course that changes lives and one that’s a complete waste of time, money, and energy?

The strategy it was built on.

And I bet you’ve had a crappy learning experience (or two) also.

Online courses can be life-changing, but building one involves much more than unloading your expert knowledge on film and throwing in a few worksheets.

It means:

• Listening to the market
• Providing what people want and need
• Actively gathering feedback for improvements
• Pivoting or even abandoning your first idea if it’s not working for students (or for you!)

These are pieces of the strategy my friend Danny Iny teaches in his training and coaching program, the Course Builder’s Laboratory.

His program has walked thousands of students through the process of launching and scaling their very first course, even when they didn’t have an idea or audience.

Danny’s strategy works.

And when you partner it with the unprecedented level of ongoing coaching and support Danny’s team provides, you’re guaranteed to launch and grow a profitable course.

It’s not the typical “support” most courses include, which is often just an email address or private Facebook group.

Danny’s students actually get their coach’s phone number!

I mean, who does that?

I’ve never seen a course that includes this level of commitment to student success:

• you’re guaranteed as much help as you need to create and sell your course
• spots in the program are limited, so that the expert coaches can give each student enough time and attention to ensure you launch your course with great results
• you can only begin the training on certain dates (currently Oct. 1, Nov. 15, and Jan. 1)

If you have a course in you…

…and you want the strategy and support to launch within the next few months…

…then go learn more about the Course Builder’s Laboratory here.

I can’t wait to hear about what you create following Danny’s proven course building process!

As always, thanks for stopping by and taking a look at my Course Builder’s Laboratory review & course tutorial.